i received this back a few.
4 Months From Today, A Geneva
Organization's Announcement Could Help You
Make 1,500% Gains
This development is so important it’s been cited in major
publications like The New York Times, The Washington Post, and
Newsweek, 211 times in just the past three months.
Dear Reader,
Four months from today, in Geneva, Switzerland, a representative from the International Organization for Standardization (ISO) will take the podium.
He’ll make an announcement – one that could transform a little known, emerging technology into a $600 billion a year industry.
The Washington Post reports, “[This technology] will revolutionize…the way we do business around the world, and deliver unimaginable benefits.”
Mark Roberti, who publishes one of the leading technology journals and has written for Fortune and The Wall Street Journal says, “The only thing I can compare [this announcement] to is the launch of the Netscape Browser in October 1994, which made the Internet accessible to millions of consumers and launched the Internet revolution.”
For America’s biggest and richest companies, like Ford and Wal Mart, the upcoming decision by the ISO has become known as “The $600 Billion Announcement.” When this announcement takes place, the story will be everywhere in the mainstream media.
In fact, this new technology is so important it’s been cited in major publications like The New York Times, The Washington Post, and Newsweek 211 times in just the past three months.
Once you see how this technology works – and how this announcement will spark a $600 billion a year industry – you’ll see what an outstanding opportunity this is for you as an early investor.
The good news, as I’ll show you in this report, is that it’s still early in the game. You have time to take advantage of this opportunity – if you act soon. Once this announcement takes place, however, the big money will have been made. I advise you to act prudently – but quickly. Here’s the whole story…
You May Already be Using
This Technology Right Now
The technology I’m talking about is called RFID.
RFID stands for Radio Frequency Identification. It was invented by the military 60 years ago to prevent “friendly fire” accidents, and was declassified in 1985.
An RFID chip is a just a small radio transmitter – about the size of a staple. It’s inactive – like a bar code – until it receives a radio signal. Then, it broadcasts its serial number to a master radio, where it is recorded in a database.
RFID is not a technology that might or might not work. It’s already working – in fact you may be using it right now without even knowing it…
This announcement
will transform RFID
from a small “niche”
application into a tech
nology that will change
the course of business
over the next 20 years.
If you live on the east coast or west coast, for example, you might use EZPass or FastTrak – the pre-paid highway toll collection system that lets you pay road tolls without stopping. If you buy gasoline at an ExxonMobil station, you might use SpeedPass…you just wave your plastic “key chain” in front of the pump, and your gas is paid for. Or your car might have a remote “keyless entry” system. All of these things use RFID technology.
Now, RFID it is being adapted by the some of the biggest retailers too…
Ford uses RFID in its forklifts, and is testing starters activated by RFID at airports across the United States.
Avis is currently testing RFID in its rental cars in Puerto Rico. These RFID tags keep track of mileage, fuel and servicing needs.
Boeing is testing RFID to track airplane parts.
Coors Brewing Company is using RFID to keep keg and cask inventory at its U.K. subsidiary.
Target, Metro (the largest German retailer), and Tesco (the largest food retailer in the United Kingdom), have begun to test RFID in their supply chains.
Already, the big name computer and hardware vendors including Oracle, Intel, IBM, Accenture, Texas Instruments, and Sun Microsystems, are rushing to come up with RFID initiatives to meet the rising demand.
These businesses use RFID technology to track goods from every stage of production – from manufacturing, to shipping, to the store shelf. Companies know precisely where products are located and the exact time they arrive.
How does all of this translate into a great investment opportunity for you?
The Next Generation of RFID Will be
Announced 4 Months From Today
RFID, as I’ve mentioned, is a technology many different companies in many different industries around the world are using.
Because of that, businesses around the world need to agree on a technology standard, so that all of the equipment and software can work together. It’s a lot like what was happening with VCRs in the 1980s. As soon as the VHS format won out over the Betamax tapes and machines, the industry just exploded.
The same thing is happening right now with RFID.
First, EPCglobal, a non-profit RFID research group, made a huge development. They created a standard for worldwide commercial use of the technology. They named their RFID standard “Generation 2,” or “Gen 2” for short.
Computer Weekly reports, “[Gen 2] is very important in that this particular standard is a huge step forward for RFID implementations.”
It’s already past the first crucial round of voting. And it appears imminent that in just a few months the ISO in Geneva will declare Gen 2 the RFID standard for companies worldwide to follow.
This announcement will transform RFID from a small “niche” application into a technology that will change the course of business over the next 20 years.
As Frontline Solutions, a leading RFID trade journal recently reported, “ISO certification will allow the world to standardize on [the Gen 2] protocol for RFID.” And, “The ISO designation is widely regarded as essential to acceptance of the standard.”
How can you make a fortune when this new standard is ratified? Let me explain…
How Wal-Mart Will Use RFID
to Make an Extra $7 BILLION
It’s no secret that RFID standardization is about to change the business world. After the Gen 2 standard was submitted to the ISO, Wal-Mart mandated that its top 300 suppliers be Gen 2 compliant by January 2006.
Simon Langford, Wal-Marts manager of global RFID strategy says, “Once Gen 2 is out later this year, we’ll begin to see quick adoption…”
As I said, RFID tags can track goods from every stage of production. All you have to do is put a little tag on your product, and you’ll know where it is at all times…in a truck…at a warehouse…in the store, etc. A study done by AMR research in Boston found RFID tracking can cut warehouse labor by 20%…slash inventory by 25%…and most importantly, boost sales by 3-4%, compared to current inventory methods, such as bar-coding.
Three or four percent doesn’t sound like much…until you realize that a company like Wal-Mart does about $250 billion in sales each year. A 3% boost for Wal-Mart could mean an extra $7 billion or more. Now you can see what all the excitement is about.
“[RFID] will change the life of every
individual on the planet… RFID will
take off dramatically”
This quote comes from Hossein Eslambolchi, CIO, AT&T. He's not the only one talking about how big RFID technology is going to be. Just look at a few of the latest reports:
“I believe something major and fundamental is
happening in our business... [RFID] will change the life of every individual on the planet… RFID will take off dramatically we will be generating 100 billion to 200 billion RFID tags every year for the next 10 years.”
— Hossein Eslambolchi,
Chief Information Officer, AT&T, May 4, 2005
“RFID in the retail space – that’s a fire burning.
You cannot ignore this.”
— The New York Times, February 20, 2005
[RFID] can transform the way we do business…the
RFID mandates are not going away…”
— U.S. News and World Report, January 24, 2005
“…companies can soon expect to see RFID equipment based on the longawaited Gen 2 RFID spec…
China said it’s working on RFID specs that will
jibe with Gen 2…”
— InformationWeek, March 7, 2005
“The advent of radio frequency identification, or RFID, tags – which allow companies to more easily track their inventory – could help kick inventoryto
sales ratios down another notch.”
— The Wall Street Journal, February 9, 2005
“The Gen 2 working group ratified new standards last December and submitted them to the International Standards organization in January. A global market for the standardized RFID tags should begin to develop soon.”
— Traffic World, Jun 14, 2005
“RFID will make possible new companies that do
things we don’t even dream about.”
— Chicago Tribune, April 16, 2005
After Wal-Mart’s recent mandate, an even bigger organization followed the retail giant’s lead…
“From Beans to Bullets… and From Toothpaste to Tank Parts…”
The Pentagon announced recently that it too would require all of its suppliers to be RFID compliant. Uncle Sam’s deadline is 2007.
According to the Pentagon’s Alan Estevez, Assistant Deputy Secretary for military supply chain integration, “The new policy will cover everything from beans to bullets and from toothpaste to tank parts – roughly 45 million line items” from over 43,000 suppliers. That’s a supply chain worth more than $28 billion per year!
In other words, if you want to do business with the Pentagon or Wal-Mart, you MUST have your products tagged with an RFID device – and soon.
This is why the ISO’s upcoming announcement will be one of the hottest stories of the next 12 months. As you can see, companies are ramping their RFID initiatives in anticipation of this landmark event.
With over 50,000 suppliers committed to using RFID, the opportunity to make money on this situation is huge. By the time this announcement takes place, billions of dollars will be spent…and RFID providers will see earnings and share prices soar.
This is why so many companies are trying to get in on this revolutionary technology.
The truth is, there’s a way to make a lot of money with RFID no matter which company wins.
Every retail store, warehouse, and manufacturer is hoping to benefit from it.
Some will…and some won’t.
How can I be so sure?
Let me explain…
Where the Real Money Will be Made in RFID
For the last few months – as the ISO’s announcement fast approaches – the big money is trying to guess which company will be the winner in the RFID technology race.
But the truth is, there’s a way to make a lot of money with RFID no matter which company wins.
The secret? Invest in the software. Let me explain what I mean…
These days, most Americans have a computer in their home. But 50 years ago when computers first hit the market, less than 10% of U.S. households bought them.
Back then, the computer market was dominated by one company, IBM.
IBM specialized in computer hardware. That is, they made the physical components that made up the actual computers. And from 1960 to 1980 they were the best and biggest.
In 1981 IBM hired a tiny, virtually unknown software company. This company had designed a programming language, which made using IBM’s computers much easier. This software allowed computers to be used by everyday people, not just scientists, mathematicians and researchers.
At the same time, the hardware business became more and more competitive... and less and less profitable. In fact, about 20 years ago, IBM sold most of its factories, and today uses dozens of companies around the world to build and assemble IBM products. A company in Toronto, for example, called Celestica, makes most of IBM’s big computers used as servers to host Internet websites.
Meanwhile, the small software company that developed this program for IBM went on to make and license software for other computer manufacturers like Apple and Tandy. Their most popular product introduced a way for computer users to use and organize their data using windows, icons, a mouse and pointers.
IBM was more interested in developing its hardware. So the two companies parted ways and IBM used their own software. But not for long.
As you may have guessed – that small software company was Microsoft. And, as you know, their product became the industry standard. The man who started Microsoft, Bill Gates, became the richest man in the world.
Since then, computers have become a fixture in every home and office. More importantly, so has Windows – Microsoft’s software.
This is why, today, Microsoft Corporation is worth $293 billion – $27 billion more than the entire computer hardware industry – including Apple and IBM – combined.
Without software, computers are just silicon chips.
The RFID Secret: Software
While there are moneymaking opportunities in RFID hardware manufacturing, the greatest potential for profit is in software. Just like it was with computers.
Even at the best hardware companies, like IBM and HP, software makes the most money. CNET reported that IBM showed 85% gross margins for its software division while hardware margins were about 25%.
You see, while the price of computers dropped during most of the 1990s, the greatest investments were still in software – not hardware.
Recently, the investment firm Bear and Stearns issued a report explaining that, currently, there are 58 companies worth over $150 billion vying for the contracts to make RFID hardware – the tags and readers.
For each of these companies (and for investors putting money in them) the risks are high.
Many of them won’t make the first cut. With the new global standards for RFID now public, as many as eight are poised to compete. Many of the small hardware start-ups, however, will flop and go broke by next March.
An investment in RFID hardware gets even riskier when you consider the current patent disputes. In the last four years 776 new patents have been awarded. The lawsuits have already started.
That’s why we’re looking for companies that provide supply-chain software.
Among them, we’ve found one company perfectly positioned for success.
This firm has already built a great track record – they’ve provided supply-chain software to the biggest retailers in the world for years, stores like BJ’s Wholesale Club and Sears.
The RFID race has started, and this company is in the pole position.
RFID is about to become a mainstream technology. Right now, it’s at the crucial part in the development timeline. The product will soon become available to the corporate world…and profits will surge.
This idea is so potentially profitable for early investors that I recently authored a special report for subscribers of my investment advisory letter.
It’s called: Supply Chain Software — How to Make Money on RFID. My report includes all of the important details about investing in this kind of technology. I’ll show you everything you need to know about how to make money on RFID…the major players…and the even the stocks that no one else knows about. My report details the leading RFID candidates, the technologies, and explains in full the best way to make a lot of money with RFID.
After you read our complete research on this situation, you’ll understand what’s really at stake here…and exactly how you can profit from it. I’ll also introduce you to a company that has already started implementing RFID for America’s top retailers. In the last two quarters, this company has signed 11 RFID clients – more than anyone else…and they’re also testing RFID for pharmaceutical companies.
And here’s the best part: I’d like to send you this report, Supply Chain Software – How to Make Money on RFID, absolutely free of charge.
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Stansberry & Associates Investment Research
105 W. Monument St.
Baltimore, MD. 21201