There was mention in the previous quarterly release and also in the conference call that increased promotional spending had occurred. I'd be curious to know if this noted spending was actual promotion, or whether the 'promotion' was solely the addition of another conference trip. Not that another conference is a bad thing, but Capstone really needs to start exposing itself with marketing.
The hard truth that some need to realize here is that CAPC has a substantial lack of brand awareness. The percentage of people who know of CAPC is likely less than one-tenth of 1% of the stock trading population. And I guarantee most people who actually have bought Eco-i-Lites couldn't tell you the name of the company who made the product.
The products on the shelf right now are good, solid products. If they were a piece of garbage, the big boys (Walmart, Target, Home Depot, etc.) wouldn't be putting CAPC products on their shelves.
My concern is that Stewart and Co. are trying to be too ambitious in developing new products. While that's certainly important for an expanding company, they've GOT to start promoting themselves. Whatever Kei is doing right now, I'd suggest scrapping it and coming up with a new game plan.
If Q3 and Q4 revenues are going to be as impressive as Stewart and Gerry suggest, how about getting the promotional machine warmed up when the data is officially released?
News 
Market Data 
Discover 
AI
