Yeah it does, when you have a huge international best selling author who has been seen with Oprah by 35 million people, things work differently.
Obviously they want to see how the app does in the real world before pushing it, that only makes sense and it hasn't even been out a month.
High-Profile companies and clients don't rush into anything, and thats the smart thing to do.
I know you want to make a fast buck but things take time in the real world.
A typcial movie takes 4 years.
Ultimate Weight Loss is taking an unusally long time to approve but its may be more complicated than their other mega apps, so its also understandable. Plus Apple employees are probably on vacation in August.
Apple has approved apps in less than 24 hours or as long as 6 weeks, so based on 2000 apps worth of experience, "any day now" is reasonable, because most come out in a week.
So once again armchair quarterbacking is really not a good idea, especially when you have no idea how apps or dealing with major clients works.
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