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stoutman

08/25/12 11:40 PM

#158908 RE: heliarcn #158902

Ok...let me break it down.....

Most big companies in the US use a seperate holding company for their trademarks, licensing etc.(in this case Bebida uses DLR as their holding company.) Its done for tax purposes. But by law, you must show on the books that you're paying some nominal amount for this holding companies services yearly....and its usually just the smallest amount required by law....which is just one dollar. Its done all the time this way.

So DLR is obviously not making their living off of that dollar....Ha!...obviously. They make their money off of the Potencia line of products agreement they have with Bebida...which is...................DLR gets 70% of all "Potencia" sales/revenues, (which btw is an energy drink), and Bebida gets 30% of those Potencia sales/revenues.

Now Bebida might only make 30% of all Potencia sales, HOWEVER... Bebida makes the bulk of their money off of Koma Unwind sales. (the relaxation beverage) Bebida owns 100% of Koma Unwind. So all sales of Koma Unwind...thats 100%, goes to Bebida... aka BBDA.

DLR has nothing to do with Koma Unwind with the exception that they are the just holding company for the KOMA Unwind trademarks, licensing, etc.,.. like I mentioned above.

But dont feel bad for DLR because they still get their revenues from 70% of all Potencia sales.

Of course the real money is in the sales of Koma Unwind...which is owned solely by Bebida....which is the public company that we are invested in....BBDA.

I hope this helps you understand how this all works. :)