Hey V6, Fuse's marketing strategy is to partner with elite athletes worldwide in all sports. This is their plan and this is what they will do. If you don't care for the athlete endorsements you might wanna try another play!!
ENDORSEMENT PARTNERSHIPS
Key to this is the endorsement partnerships with prominent athletes which Fuse has and will continue to enter into. Fuse Science’s endorsement partnerships represent a cornerstone for the Company’s efforts to build brand and product identity and awareness more rapidly than traditionally realized from basic advertising and promotion. This is facilitated by leveraging the social media consumer following of each sports figure to reach the Company’s target consumer base. It is believed that this will allow for more targeted marketing messages to be delivered in real time, with increased quality and relevance to the targeted consumers.
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