Don't be rediculous. The store was "set up" as a RETAIL SALES outlet, to go along with their now active "online" store on Amazon China. The "event" was the innaguration for existing customers. Wine is now for sale in China on-line, and very soon in store as well. Sales = revenue = profits, and all the nay saying and dooms day predictions in the world will not stop it. HEHEHEHEHEHEHEHEH!