You may not have ever done any business transactions but I did and a lot of it was with Fortune 500 companies and as a vendor representative with a major worldwide IT company, I was often introduced as "our business partner" and that's because we worked closely together.
If you'll go back and read the intro page Helpful is listed only in regard to their "venture" with AVIX and no implied link other than the announcement.
Maybe you should investigate this a little further before you lose what little credibility you have left?
Maybe this will help you since you're not big on doing your own DD:
A business partner is a commercial entity with which another commercial entity has some form of alliance. This relationship may be a contractual, exclusive bond in which both entities commit not to ally with third parties. Alternatively, it may be a very loose arrangement designed largely to impress customers and competitors with the size of the network the business partners belong to.
News 
Market Data 
Discover 
