That's another thing I have a hard time with. Why would a smart businessman sell at 1/3 the price of the competition and leave so much margin/p^rofit on the table?
I understand this if the early strategy is Market occupancy but if you beleive what Matin says, he already should start thinking bottom line and shareholders interest.
Even being at 50% the competitive price, he would succedd as much and have required fundings to normalize the company.
If Matin story is thru, obviously he has a corpse in his wardrobe and cannot behave as a real CEO would.
I hope he succeeds enough to burry the corpse then can behave. It however may take very long if this is the strategy.
I also can imagine a much less interesting outcome of this affair.