"These are changes that seasoned investors like Sting understand and others that want to hold us to our word, don't understand."
The latter half of that sentence appears to be the crux of the entire matter, in particular the "hold us to our word" part. There is a big difference between 'forward-looking statements' accompanied by the usual disclaimers, and a company's officers' 'word.' Investors (as does Sarbanes-Oxley)(sp) take 'word' as gospel, and when these fall through, especially repeatedly, faith wanes as does the share-price.
That was my point: IMO better to PR facts.....not hopes.
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