It is great news! In simple terms, it is the reacquisition by a company of its own stock. This will reduce the number of outstanding shares of BBDA on the market.
The buyback (also called stock repurchase) will help the share price to climb even higher.
Anybody interested in purchasing shares of BBDA, listen to this great youtube video. The video below is very informative. It is an interview with the CEO (Brian Weber)of BBDA.
CEO stated in the video below that revenue for next quarter will be double the last quarter.
In minute 34:30 of the video, the CEO talks about expanding into Europe.
In minute 45:35 of the video, the CEO talks about buying back shares.