Tool: yes, indeed general article is better, showing to the readers, that this is a general problem..include of course BCIT. The spectrum have to be largest as possible, to interest readers.
I just talked to my friend over at Rolling Stone and she said that they have a "National Affairs" section that usually gets 2-3 pages of print.
Ask your friend about the length of the proposed article. Newspapers and magazines are strict about that. Find out how many words they would find acceptable, and don't exceed the limit.