Keep in mind JD6, it's the inherent value of PC because NEOM has patents covering it, rather than WR. WR would be the only source of revenue, as I see it, for Neomedia Technologies allowing people to connect physical world objects to the internet via a cell phone. As I re-iterated earlier, name another company that have a WR AND PC-like software service? The patents for PC are what makes it inherently valuable...not WR. WR is the source for revenues for PC.
NEOM could if they wanted to let another company have control of Keywords to be used via PC but Neomedia want TOTAL control of all aspects of their services, including keywords. This makes WR and PC in a package by themselves a blockbuster combo. How can anyone put a price on that one?