Wingbig....don't sweat it. I too was a little ticked off when all the Target stuff started because there isn't any concrete evidence. I think what upset me the most is, reading all these "confirmations" of Target made me feel like this is just another penny that people are trying to pump.
Bottom line, the company does have real products and the PR released last week does give us hope that this will be in stores/.com somewhere.
Patience will be key and time will tell. How much time? Me personally, I'm giving the PR another 2 weeks to come to fruition. I want to see and know from AAPT, where the product is being placed.
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