then why would someone with no publicly traded corporation experience choose one of the toughest industries to start out in?
i always thought that to be successfull in any business you need distribution along with those other things. all those things you mention as "necessary" for success seems to be all that bebevco has actually done for the past few years without the distribution, aside from internet stuff.
alotta people heard that same rhetoric from the beginning and it would seem that is what we are continuing to hear today. "patience" only works for so long then you have to show results. i don't think that 12-15 months in addition to the last few years of shoulda's, coulda's and woulda's is something that qualifies as positive "results". hopefully, this walmart thing is for real, unlike most claims of the past, and they'll finally have something to show for all the "patience" they have required from us.