Don't wish to be a wet blanket, but would like to point out a crimson red flag billowing in my face here Emily. Why hasn't this poster said anything about this on-thread and why would he be pumping it to you off-thread? Sounds blatantly obvious to me where this poster has been getting his "information" , additionally it is pretty clear what the objective is IMO.
Where's the money coming from to advertise these 25,000 units once they're on the shelves? And, they need a PR person to get the info into the local papers.
The drugstore chain won't be spending it and Identa doesn't have the money.