If I knew that BBDA would be a dime, EOY 2013 or 2014, I'd just lock'em up, save'em, and sell'em in 2015.
The only thing I know for sure: is that this will hit 2 cents if the WalMart deal does well. You know that too.
For this to hit a dime or better, sales must go through the roof - and/or - the share buyback must be something substantial.
If Mr. Weber (bless his heart!) buys a billion shares back at 2 cents (for example) THEN THAT IS $20,000,000.00 to do that.
Do you think he will have 20 million extra dollars lying around BebBevCo in the spring of 2013, if the share price is 2 cents then?
If he has some $20M extra, he may want to spend it bucking up the brand - more production, more distribution, more marketing, more sales.
I honestly cannot say for sure what will happen after BBDA hits 2 cents.
I hope for a sale of the company, deep in my heart. But know nothing as Sgt. Shultz always said.
MPEETS