Well, an entire business model for a "new media company" is just odd to me I must admit. People criticize Steve for the buckshot approach (and the criticism has some merit IMO) but he constantly states that it is a dream of his and I don't think it's going anywhere. Also, it requires very little $$ to maintain compared to what is projected to bring in ... from what little information that's made its way to me it should be a small but profitable facet of ICPA.
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