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jazz710

07/10/12 11:42 AM

#1350 RE: totallywhipped #1349

So that was part of my question...

People already invested are aware of the App, but how much press do we think the App will actually get in the MSM? With statements like this:

"SoFit Mobile is the Official Solution Provider for ‘Walk a Mile’. Walk A Mile is a global event supported by the 2012 London Olympic Games that promotes social fitness and unity under the umbrella of the US State Department’s Hours Against Hate tolerance campaign."

That sounds really great, but 'supported by' the Olympics doesn't imply that the Olympics knows anything about or will address the existence of the App (though likely Walk a Mile will get press), but rather generally supports fitness related things. How big do you expect 'Walk a Mile' (and hopefully, by proxy IAGM) to be publicized in the wake of the whole Olympic spirit?

GLTA!