all Fuse athletes are paid in shares, which has a dilutive effect, but no, imo, today's action is part of something else.
more signees to come ... MMA, olympic heros, soccer, basketball, etc etc which all add to dilutive effect.
this is part of the overall Fuse game plan, to line up voices for the drop technology and create demand for sell-thru.
many on the board are concerned with dilution, but right now Fuse is preparing for a new product launch, (a whole new concept really), and, hopefully!, a marketing strategy that educates the public on the advantages and science of drop technology.
up to a point, I don't worry about price or even some additional dillution. Down the road, my main concern about too many shares, is too often that brings reverse splits into play, which stink imo. but first and foremost, lets get our big guns launched with some stellar athletes behind the concept and the science, and lets see over the following quarters just what kind of revenues this puppy can scare up!
p.s. maybe scare up our first pharma license deal too ! ! !