Yep the very 1st time he began beating the new potential financing drum was October 2010 just prior to the now infamous "short listed with no less than 3 national banners in the USA" blog bravado that lasted 6 months throughout the 1st half of 2011!
From a blog dated october 28th 2010>>>
A positive consequence of our demonstrated commitment to building a brand success, is that we are gaining credibility with persons who wish to invest in the company, despite the current setback in the share price. My preference would be to reduce Regulation D, Rule 504 financing in favour of suitable debenture financing, with no conversion feature to equity for a full year. That technicality by itself would be far more beneficial than issuing News Releases for the sake of it. That is because the supply of shares entering the market would be greatly reduced at the same time that the company’s business has the most potential to hit its stride in the USA. A shift in focus from the one mechanism to the other is beneficial for everyone. It benefits current retail shareholders by diminishing the arrival of new shares into the market. It benefits Regulation D, Rule 504 accredited investors by fostering conditions which reward holding shares for investment intent, it benefits company personnel by permitting more focus on the business of the company, etc. However, debenture investors require comfort that the company has a legitimate and plausible business plan so that they would wish to convert their interest into to an equity status following year knowing that share prices are not manipulated.
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