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trader34

07/05/12 6:57 PM

#20722 RE: Calculated18 #20721

that's one possible reason
ie multi products (pawtizer, mutt, the bars first)
another reason might be linked to the swap/partnership call it how you want: what the acquirer/partner's whishes are?... tic toc
aapt line of products is VERY appealing and for some innovative.
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Squirrel E Doom

07/05/12 6:58 PM

#20723 RE: Calculated18 #20721

Agreed. The formulation of the bars was made to compliment the food so the diet would remain consistant. It makes sense to release them together if you aim to capture sales based on a line of products that were designed to work together.



With its focus on the almost 80 million dogs in the US -- AAPT INTRODUCES NUTRA BARS™ -- the complete portable meal and heart-healthy, natural, semi-moist, meat-first snack individually wrapped in a 4oz. bar just for dogs. The Nutra Bar ingredient formula was designed to be totally compatible with the company's super premium meat-first 27% protein CHOMPIONS® MULTI-MEAL kibble, and the new premium, meat-first MUTT™ food for dogs brand to assure a dog's diet will remain consistent.