Because they gave it away for free....a few months after the rebates expired Himmel resigned. To me this says Blu sales were not very good when the rebates expired. Also the recent pr's have been downplaying Blu and talking back up their legacy testing lab business.
In the first quarter of 2012, the initial launch achieved sales of more than 125,000 units of BluScience™, more than 50 percent higher than the Company's initial forecast. Sales deductions for promotions and discounts related to the sale of BluScience™ product totaled $2,249,168 in the first quarter, resulting in net sales of BluScience™ products of $69,742.
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