In real estate it is "Location, location, location"
In the sport supplement business it is "NAME RECOGNITION, NAME RECOGNITION, NAME RECOGNITION"
"...increasing their reach dramatically..." is very important because this is a major component in eventually getting institutional money interested in investing in Muscle Pharm.
They have to show that they are big time players with big time market savvy and with big time momentum that should attract big time institutional investors.
Muscle Pharm wants to continue their exponential growth as long as possible because a large portion of their competition is on the ropes and not being able to keep up with them especially in foreign markets.
They are conflicted because they are strapped for cash, but reognize this as a period of time they should keep the pressure on and go in for the kill.
This is why the 'retail' longs must be patient.
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