DNA's management team includes Christopher Graham, Samantha Morris and David Rifkin, all of who have been investing personal time, effort and capital as affiliates and marketers for over a decade. This provides them with a unique and critical perspective on client needs and, armed with DNA's advanced technology and analytics, a habit of developing innovative ideas for each advertiser.
Source: PR Newswire (s.tt/1gbPQ)
PERSONAL TIME FOR OVER A DECADE?????? THEY DID ALL THIS WORK AT ATRN AND NOW UTILIZING IT IN ANOTHER COMPANY WHILE ATRN GOES BK (imo) FISHY INDEED.