Exactly; one only loses VALUE when a stock goes down....when you sell at a down PPS then you lose MONEY....on this stock Averaging down right now seems the smart move to me. That is provided your investment outlook is beyond a week or two....Flippers can and will make money here as they have been doing I guess, but my position here is longterm...The future will demand more natural medical and health choices and MJNA will be a BIG market player....All in my opinion of course....God didn't put hemp and marijuana on this earth to make rope with that I know....it is helping folks and once the " drug " stigma is removed from products derived form weed it will be a BIG money maker...I am IN!