Hi Sunshine:
From what I have experienced about all this boo Haaa. Is that Eric is doing a fairly decent job in a lousy Market. If nothing else happens differently(or so it goes) The concept of capturing a greater share of the market need a change of proceedure. To stick with a one product does all concept will not make it in the market place Eric is after. The average household does not need or consider as super good PAINT STAIN REMOVER. A proposed best damn household cleaner would fly off the shelves in comparison. You can take the same product and vary it in many ways, such as a diluted bottle of 20/1 of 1000+ could be sold for many many household boo boo's. And most likely mfg. at 1/3 the present cost and double the present profit margin. And be sold at a more tempting price about half of what the cost is now.
The present product can be promoted as professional grade with no changes. It's all part of marketing game. If you consider the difference of 1 in 10 being interested in your product and the other of 1 in 1000 trying your product. It's like do you want to make $4.00 per unit and sell 150,000 units or make $2.00 per unit amd sell $1000,000.. A correlation easily obtainable when comparing a large demand for product to a sometimes need for households. Everyday household cleaner, Professional grade paint stain remover, Both working side by side.
It can be done and should be done. JMHO