It is because it is not about selling coffee but about selling soft core porn (maybe a bit more than soft core in some locations).
The question is why in a retirement community, and an aging community. In a HD parking lot? Now that did make sense!
This is best done where there are a lot of young guys and construction workers are best. They should also sell alcohol, but then they'd just be a simi clothed strip club.
SOP from BH, just a tool he has used over the years to inflate the stock temporally so that BH'S insider investors can dump their shares for "cash" or good/services received by BH. IMHO
As one can see the stock PPS doesn't move or very little, BH'S game isn't working as well as 5-10 years ago. Again, IMHO!
I wonder how many $0.80 per share bag holders remain?