The 2011 Sweden presentation estimated $1.8M revenues per retail franchise. They also projected 20 new outlets per year for the first two years. Now we have heard 6 in 2012.
Yet you seem to think there will be 275 retail outlets in 2014.
$500M in retail in 2014 is absurd.
Viking made a math error on the cattle, but he presents projections that make sense, and have some back up.