Business Summary
Digital Generation, Inc. provides digital technology services that enable the electronic delivery of advertisements, syndicated programs, and video news releases to traditional broadcasters, online publishers, and other media outlets. The company operates two digital networks, which link approximately 5,000 advertisers, advertising agencies, and content owners with approximately 29,000 television, radio, cable, print, and Web publishing destinations electronically. It is also involved in electronic and physical distribution of broadcast advertising content, such as video, audio, and print content to broadcasting stations, as well as delivers political advertising during election campaigns providing a response mechanism for candidates and issue groups, and offers advertising services to advertising agencies and advertisers. In addition, the company delivers digital video broadcast services through its Digital Media Gateway platform; and operates SourceEcreative, an online database of content and credits of the U.S. television commercials for the advertising and TV commercial production industry. Its ancillary services include storage of client masters or storyboards, editing of materials, tagging content, dubbing, video duplication, and copying of media onto various physical multimedia formats; and media asset management, which enables automatic archiving. Further, the company offers online advertising campaign management and deployment products that allows publishers, advertisers, and their agencies to manage the process of deploying online advertising campaigns through its online advertising platforms. Digital Generation, Inc. operates in the United States and internationally. The company was formerly known as DG FastChannel, Inc. Digital Generation, Inc. was founded in 1991 and is headquartered in Irving, Texas.
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