Folks have been saying that since April 9th 2009. Here's a graphical representation of where it actually went. Hint: it's not up.
Note that it didn't go "up" from .0001 the last time the CEO diluted it into oblivion, he did a reverse split and the price promptly fell off a cliff. It's not climbing back up, either, it's just inching closer to .0001 and another reverse split as he continues to dump billions more shares into the float.
It's a dilution scam with a "real" beverage marketing company fronting it.