The institutional investors turn out to be reliably loyal and stable compared to the emotionally volatile 'retail' longie who bails after they can get that 1000% return or less despite the fact they can get appreciably more if they just stay in.
And when these emotionally charged 'retail' longies act almost in unison, we can see how the stability of the stock price can go crazy.
Professed loyalty must also have patience and trust or else that loyalty will fly right out the window.
Because things are going so well for MSLP, they have no incentive to mollify the 'retail' longies.
Things are going so well that they have no time to reassure us of our own strongly professed convictions.
And if we change our minds, there will be plenty of institutional investors more than happy to buy our shares.
In the meantime, they have far more important things to tend to.