It's coming, but not until after the RadioLoyalty deal closes.
"The Company also entered into a binding letter of intent to acquire, on or before October 1, 2012, all of the business and assets of RadioLoyalty, Inc., an affiliate of Michael Hill, in consideration for the issuance to the RadioLoyalty™ shareholders of approximately 90% of the total issued and outstanding stock of the Company at the time of the acquisition. Lux plans to acquire RadioLoyalty™ and change its name and trading symbol appropriately."