Hi "bowser619" - I wrote that and I meant that. For you in this post: I'm critically evaluating what transpired at BORK these last few months and last week related to "ATL" and JB legal.
My view of the negative:
I also feel dissapointment about the lack of "closed" contracts. BORK still has not closed a significant order, despite all the hints and entreaties to hang in there. Unrealistic expectations have not been dissuaded by corporate, and some might say have been encouraged.
The facts are the facts. Rumors and gossip do not equal sales and generate actual revenue.
We all agree Kryron is unique and has ONE PROVEN MARKET - ballistic armor. NIJ.06 proves that.
The other projected uses "sound good" on paper but are not yet "proven". There is no factual basis upon which to "value" Kryron's industrial uses and market applications other than anecdotal reports of new physical properties for rust prevention, anode / cathode/ battery usage and coatings for increased conductivity and thermal resistance etc..
In fact - sadly - BORK has not announced a major OR minor industrial company partnership association with BORK for ANY testing, R&D, prototype development, etc. to confirm that there are interested parties for Kryron plasma coating or alloy infused metals.
If BORK had them, they would be in PR by this point, IMO.
Speaking of PR: Is it a net positive that JB has a new lease on life? IMO -Yes, it mutes the "felon" criticism and that over the top "AZ Star" total hit-job article is now bird cage lining.
If I'm in BORK PR - I'm going to the AZ Star the day the order to drop charges hits the official court logs and demanding a positive story by them. They owe BORK and MUST counter their Woodward / Bernstein attack. I'd bring DVD's, NIJ testing ongoing info and FORTIS info to them in a pre-written "talking points' article. Local papers should be your friend. Give them a FORTIS quote , NIJ "scoop" and they'll be putty.
BORK needs to get their reputation back in the local press. Rally the home team to your side and engender loyalty. Winning a couple contracts will help, too.
That doesn't excuse the fact JB's situation should have been proactively handled by BORK press relations with the "friendly hometown press" long before the article saw daylight.
Next, JB selling 2.9m shares via SEC Rule 144 last month and 1m or more private placement sales prior to that - admittedly for reinvestment into the operational expenses is good for BORK, but bad for shareholders.
Until that stops common shares are in a trading range or .20 -.40.
SO - Back to armor: Sales will make the BORK PPS rise for many reasons foremost is JB can stop selling shares to support activity which hurts PPS...so...
Why can't BORK get these gov't. or corporate tire-kickers signature on paper ?
Why can't BORK execute ?
I know Chuck Norris is not the only guy that can bring a horse to water AND make it DRINK !
There have to be some reasons unseen by the public which I can only guess at....so I won't.
But this is not a guess and one, two or all apply: BORK corporate leadership lacks at least one proven, trained, hunter -killer closer mentality, or BORK armor is not cost competitive or BORK corp. is being used for comparison shopping in negotiations with other companies. Either way, it's a little embarrassing.
Many have posited remedies to the above repeatedly here and privately. I think JB is seeing things in a new light. Which leads to...
The positive:
If JB's SERIOUS about maintaining sobriety, performing testing and lab-work, expanding the alloy offerings, recruiting indirect sales distribution like FORTIS and others...maybe other possible corporate personnel enhancements - well, let's see what transpires with FORTIS.
JB has been successful at buying time for sales and production to ramp up. He has been watching and learning what does and doesn't work. Perhaps he's looking close to home...
After 2 weeks consulting with BORK, next week "ATL" will be able to relate his impressions of BORK more fully. I'll be reading his thoughts, as he's not the type to "sugarcoat"...and I suggest all here do as well.
I prefer facts to innundo and vague allusions of granduer.
I hate the overpromise and under deliver sales philosphy.
Mostly because of "ATL's" reports thus far, in the midst of personally very dissicult times, I'm maintaining my patience...
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