VANCOUVER, BRITISH COLUMBIA--(Marketwire -07/25/12)- Verisante Technology, Inc. (VRS.V)(VRSEF)(V3T.F) (the "Company" or "Verisante"), a leader in cancer detection technology, announced today that the Company has accepted delivery of two initial pre-production units of the Verisante Aura™, an innovative skin cancer detection device, from StarFish Medical Inc.
The units will be used for final usability and safety testing before commercial production begins by the end of the year. The Company also continues to work closely with Clarion Medical Technologies Inc., the exclusive Canadian distributor of Aura™, in preparing for the product launch in Canada once production begins.
At an independent meeting of leading skin specialists earlier this year in Toronto, Dr. Andrei Metelitsa from Calgary made a brief presentation on Verisante Aura™ and this was followed up with an anonymous electronic survey of the participants. "Over half of the doctors indicated they would purchase a device," said Dan Webb, CEO of Clarion. "Clarion is ready to bring this life saving technology to medical professionals across the country, with our preliminary market research showing great interest in Aura™."
Thomas Braun, President and CEO of Verisante Technology, Inc. said the Company continues to meet expected milestones for this year as it moves closer towards full commercialization of Aura™. "In collaboration with our sales, marketing and manufacturing partners, we are committed to a steady and measured roll out of Aura™ into the markets where we have approval to sell," said Braun.
Aura™ has been approved for sale in Canada, Europe and Australia. Verisante is continuing regulatory efforts to obtain approval to sell Aura™ in Mexico, Brazil and the United States, while also continuing the product development of its Core™ series of products. The Core™ series utilizes the same platform technology as the Aura™ for the early detection of cancers of the lung, colon and cervix.
Verisante Aura™ is indicated for use for the evaluation of skin lesions that may be clinically suspicious for melanoma, squamous cell carcinoma and/or basal cell carcinoma when a medical professional chooses to obtain additional information to rule out one of the above conditions before making a final decision to biopsy. Aura™ is a non-invasive optical system that uses Raman spectroscopy to biochemically analyze the skin, providing immediate and accurate results. The device will help to automate the current process of diagnosis, allowing rapid scanning of the 20 to 40 skin lesions on at-risk individuals, improving patient outcomes and comfort.
Early detection is key to saving the lives of melanoma patients and saving healthcare costs. When melanoma is diagnosed and treated in the earliest stages, the survival rate is 99 per cent and it costs about $1,800 to treat it. When detected and treated in late stages, the survival rate decreases to 15 per cent, while the cost to treat it increases to $170,000.
To view current photos of the pre-production units, visit the Company's Facebook page at: www.facebook.com/verisante.
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