Not sure why you have to "lmao" about what I said, but so be it.
They are winding down "support for its agency business following the termination of negotiations with a potential acquirer for the business." To me, this means that they had a buyer lined up for the agency business, and started negotiations with them to acquire it. Since negotiations were unsuccessful, they decided to wind down support! Seems pretty straight-forward to me. If negotiations had been successful, wouldn't the PR state as much? They aren't supporting that part of their business anymore because they couldn't find a buyer and it obviously isn't as profitable as it used to be a couple of years ago (maybe they are even losing money on it). To go from a top ten ad agency 2 years ago to winding down support for it now speaks volumes to me. Atrinsic is struggling big-time. Ad agency is basically gone, Kazaa and other parts are gone, so the affiliate network is all that's left. Here you have a company that has been selling assets left and right to pay BD because they defaulted on debt to them, and now they have one profitable asset left...maybe. I'd love to believe that they are being bought out, believe me. Nothing would make me happier.
When you terminate negotiations, that means they were not successful. Period. Otherwise, the wording would go something like this:
"Following successful negotiations with XXX, Atrinsic has sold its ad agency part of the business for xxx dollars."
Otherwise, why bother even putting out a PR at all? I realize that nothing that I say will resonate with you, since you already have your mind made up, and that's fine. Still, that's no reason to "lmao" at what I have to say, which I consider to be a well-thought out statement. Just because my interpretation differs from yours doesn't mean that it's wrong. Is it not OK to have a contrarian point of view on this board anymore (although I have noticed that only the positive spins are stickied)?
Ah, to heck with it. Have some Kool-aid, on me! ATRN to the moon! Weeeeeeeeeeeee!!! We're being bought out for $1.25/share!!! Yay!!!
News 
Market Data 
Discover 
AI
