UYMG Acquisition Criteria Products: differentiated or new in what way? Products: differentiated or new in what way? – (highly desirable)?Desirable product offerings can be separated into two categories. The first are direct competing products from an existing competitor. The second are companies that are not competitors; however, they offer products related to money handling, security, or related to banking use or applications. These companies may be suppliers to Company XYZ for example.