It is a joke Emily, but I know you like to believe. Their Web strategy is terrible in my opinion. How many sites do they have now? www.identa.biz www.drugsdetector.com www.touchandknow-worldwide.com www.identa-corp.com (although this is an old URL I think with a new site)
All 200K dollar companies should have at least 4 sites, customer and distributors won't find that confusing at all.