The main thing hurting the reputation of this company is their failure to provide financial reports on time. Not a one day pump that occurred some time back. IMO
Everyone knows that to be promoted by APS is the "kiss of death" to a stock. Look at any APS promo and the current condition of that companies share price. None have recovered. This is fine for shell companies that are just trying to raise capital but in the case of an established company it is a death nail for their investors!