It's a real product that's a scam. Decide to have a product made for you that anyone can make, has no patents, nothing proprietary about it,has lots of competition that is also cheaper for consumers to buy, have secret inside offshore investors, pay countless stock promoters to pump it, have people involved that have a checkered past with regulatory bodies, etc., and pump and dumps (read David Baines columns in the Vancouver Sun)....then spend $30,000 in a few places to give the appearance that you are trying to do something, to keep the SEC off your back and to keep the public thinking you are serious. Sell your shares for $$$$$ millions to unsuspecting public investors who have bought into the false vision and false potentional....then let it drop to what it's really worth (it hasn't got there yet).
If this whole thing isn't a scam, I would be shocked. Just because you have a mediocre me too product, doesn't meant it's not a scam, and the intention wasn't to scam.
Any real company would be marketing it properly with the $$$ the company should have in it's bank.