Not sure how we classify a "true long". I have been in for over a year and have only added shares. Last time I checked this was not paying a dividend, so the only real reason to be in this is for one of three reasons.
1. Brav gets bought by a major competitor
2. The company uplists
3. You are a day trader and you watch this thing like a hawk... Good money to be made, won't retire off this particular stock, but I have seen enough to know this is good pony for a smart trader to ride.
I was in it for options 1&2 but alas it looks like this is another one of those pipes dreams....
All of this is my humble opinion
I am going to take my money and go out and buy some lotto tickets, I have a better odds of breaking even or making money with that option
Again, IMO