The Mary Kline Classic which is an event to raise money for cancer research is an important event and one that I am sure Fuse felt honored to be a part of.
Those HS students raised 20k on their own for this cause, not including what sponsors like Fuse will be giving as well. Cause marketing and philanthropic efforts should be applauded not ridiculed not matter the effort/size/audience. Additionally, companies that embed these practices deep in their culture tend to build an organization that values good will equally with good profits.
This event was not about Fuse, it was much bigger than that. Oh, and on a side note ESPN thought enough about it to be there as well.
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