Chad,
I hear your point about reclassification.
People simply want to understand where the revenues come from to better guage the company's operations and growth, not because they take a high number to mean fraud.
The fish business is a great example. It's easy to understand. We see the contracts for construction and capacity; and we see past sales tonnages and price; and we are given new sales projections. So, it's easy to see how the company will meet or beat ~3x fish revenues 2012 over 2011, and super high growth beyond. Because we understand the model.
It would be nice for a broader audience to believe the growth being projected. So, understanding the beef business model like the fish business would help.
This could be clarified on the Q1 cc pretty easily with one question.
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