Very true, a ceo would never buy his/her companies stock going into a bad situation. Good stuff coming. Plus, its before the quartly report. As much as i've heard "its going to look bad because of all the money they spent on promoting", I don't believe it for a minut. I think the will be in the black!
This company isn't only about selling suppliments. They are in the business of engineering the perfect athlete. People, managers & team owners will pay a fortune for that!