They may not be banking on a higher PPS relative to today's SP. penny stocks are volatile and SP can vary by 10's of thousands of % within a year. It is very possible that the PPS could hit .0001 at sometime before EOY. Using this example, CEO could scoop up 100 M shares at .0001 ($10,000) unrestrict them and dump them at the peak of a PR fluff monster run at .01 (1 million $). that's 100 fold profit for CEO but PPS is still down 50% from today's SP. Sound like a good plan for the CEO? It is and they do this daily in penny land.