"If management can be trusted" My take on the management is they have stuck with Viper, put their money into it, taken low or no salaries and believe Viper will succeed. To me, that is the biggest reason to hold and accumulate.
My guess is we are not looking at 100%-500%, however could see the price in the dimes. All they need is to state they got a large order from a national retailer. Name the retailer and project sales in the tens of millions.