Could be, but I just don't see this stuff in underarmour shirts for a few years unless they were some top line 100 bucks a shirt that wont wear out, which underarmour's stuff is already pretty durable. I think it will be specific to things that get rough use, as I was thinking nfl pants that need to stretch and be durable. Colleges and schools would be into it because they can get a lot of seasons out of it before replacing.
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