This stock has undergone a serious drop in value since the day the CEO took over about three years ago. If you've been following the stock, you know what the CEO says in PRs, videos and shareholder updates generally isn't worth a fig. You can't get the company's products in retail stores much of anywhere and the share count keeps going up like a moon shot. They started with about 5.4 Billion shares in April 2009 and after a 1000:1 reverse split in October of 2010 are back up to 2 billion authorized. That's the equivalent of 2 trillion authorized. That's a lot of shares for a company whose products you can't find anywhere.
The CEO flaps his gums a lot but the only thing he ever really seems to accomplish is sponsoring NASCAR vehicles because that's what he likes to do. He's been telling people what an effective promotion it is for the whole three years. Notice they still aren't selling the products? That's how awesomely effective it is. Oh yeah, the COO/VP, Daisy, gets to go on vacation with the CEO a lot on the shareholders dime. They call it "working."
See that guy whose picture in my sig, holding this company's flagship product? He's convicted penny stock scammer. He's also a long time friend and business associate of the CEO of this company.
There's tons more info if you're interested. Compare and contrast it with all the info company supporters can provide to bolster their viewpoint and decide for yourself what to believe about this company and stock.