They are my buddy that distributes says big supplement online companys are really starting to pick up bigger orders of MP. Ya they are not bodybuilding.com but they ad up. To name a few supplement wharehouse, Suppz.com, sureshape, and that's just a few. Some of these are doing 60k a month with of MP ya small time but its reaching more and more people and sales levels.
I agree, I really hope Energel creates a new market segment for them and starts taking some share away from the other energy gels and liquids out there.