I don't disagree with your points. My point is that the company only sets the shareholders up for a let down by making a feel good general comment with no solid time frame.
You can say "news is coming soon" but that is a feel good comment. What is stated by the company as fact? "knock your socks off"...but when will this come?
"Keep us informed"...how often? It has been over 2 weeks.
That is my point...make a solid statement and deliver.