It's more for the current shareholders I believe, definitely not to get new ones, otherwise it would have been put out on the wire. Yes, Ed sucks at promoting his stock, my guess he has a reason, I've often wondered if he is shorting it himself or through a buddy, he's from Canada and it's much easier to do from there. Only CEO that I have ever seen actually not want his stock price to appreciate, just doesn't make any sense.
It's a press release advertising a book, for which they are not the distributor, with a footnote that advertises a movie that will have come an gone by the book release date without better promotions. By far, this is the best advertising for Eye of the Storm to date from Ed.
Just a suggestion, Ed: including the release date and cities in the press release would have helped and cost 0 extra dollars... I guess you're probably just building suspense for the release...
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